commercial project
in progress
Customer:
Fat Duck Roastery & Espresso Bar
Roles:
Graphic Designer
Scope:
Branding
Packaging
Duratiom:
1 month
Background:
After five years of running a café in Gdańsk, the owner felt the need for change and further growth. Daily interactions with customers, hundreds of cups of brewed coffee, and the growing interest in its origin and quality sparked a desire to take the next step. Wanting to reconnect with the essence of his passion and gain a deeper understanding of the entire process, he made the decision to open his own coffee roastery.
Brand identity challange:
The Fat Duck Coffee Roastery faced two key challenges. First, to establish itself as a trusted source of high-quality coffee, sourced ethically and sustainably. Second, to create a recognizable, memorable brand image that is authentic, friendly, and at the same time distinctive. The goal was for the brand to resonate with coffee enthusiasts and stand out in a competitive market, offering not just a product, but a cohesive story and a strong visual identity.
